Alexandra M. Nguyen
SaaS | WEB APP | B2B
My Path to UX
Dive deeper to learn how I created my path to UX.
2018 - 2019
Master of Science in Human-Computer Interaction
Specialization in Psychology
Applied background in psychology and gained applied skills in quantitative and qualitative research methods, along with foundational human factors and ergonomics knowledge. Worked on mulitiple projects to research, improve, and develop intuitive tech and experiences based on user insights and data to create evidence-based, user-centered designs.
2016 - 2017
UX/UI Design | Expanding Branding
Worked internationally in South Africa for a technology-based marketing firm and wore many hats: Aided in UI design for an in-house, web-based management and tracking system and took survey data to provide digestible consumer product feedback reports for clients.
UX Research & Design | The Home Depot
Tackled a company-wide challenge of task allocation and management by understanding pain points of in-store associates with interviews and contextual inquiries. Backed by feedback sessions and usability testing, we designed an app to connect store associates at the right time for the right reasons.
2017 - 2018
Usability Testing | Cognitive Ergonomics Lab
Helped to redesign and optimize the protocol to remove contaminated personal protective equipment (PPE) for Ebola-trained healthcare workers by conducting usability testing on PPE to identify pain points with error analysis, think-alouds, and workload assessments.
Funded by the CDC in collaboration across three labs: microbiology, design, and human factors
UX Research & Design | ATL Public Transportation
Improved MARTA's current research & analysis methods by recommending a survey redesign, an upgraded consumer-facing app, and a data dashboard supported by user pain points with interviews, contextual inquiries, and artifact analysis supported by empathy maps, process flow diagrams, and participatory design focus groups.
UX Research & Design | Class Project
Created an e-commerce website: a dynamic bicycle component customization tool by demonstrating the cost and benefits of products for a variety of specific needs and wants of users. Investigated user behavior with interviews, created design implications and parameters, created storyboards and narrative walkthroughs for mock-ups through iterations, and conducted usability testing with heuristic evaluations and questionnaires.
UX Research & Design | SimTigrate Design Lab
Partnered with the Children's Healthcare of Atlanta to inform design for their new Biocontainment Units
by providing design implications, recommendations, and documentation of design decisions based on simulations and participatory design focus groups.
UX Research | Uber
Promoted Universal Design by investigating pain points to help underrepresented groups of immigrant drivers with usability testing on the Driver's App, investigated service design for the Driver Experience with proctored field surveys and observations, and created a process book to help researchers conduct studies with low fluent or non-English speaking drivers.
UX Research | SimTigrate Design Lab
Partnered with Emory Healthcare and created a research plan to evaluate the built environment of a research facility to aid Mild Cognitive Impairment Fellows guided by metrics from Architects, Emory Program Coordinators, and Environmental Psychologists.
UX Research & Design | Atlanta City Planning
Partnered with Atlanta City Planners to understand cyclists' safety concerns to help inform decisions about city infrastructure with a data visualization tool with cyclists' survey data.
2020 - 2022
User Researcher | Crunchbase
Established research practices at Crunchbase. Crafted 45 research reports that contributed to over 15 features/new products and product strategy by conducting end-to-end research that primarily focused on the web search experience and new tools & features for the homepage and personalization.
User Researcher | Nuro
The primary researcher for the Operations Platform that optimized autonomous delivery and fleet operations. Assessed current workflows and tools with field studies and human factors guidelines to define and improve new scalable hardware/software products and experiences for autonomous vehicles, robots, and various operators.